Alex warned us early in the conversation that this might get detailed.

Mark will be the first to tell you: he did not like solar when it was first pitched to him.

Not every solar journey starts at the research phase.

When people click “see what your neighbors are saying,” they’re usually looking for something simple: reassurance.

If you give Mr. Jenkins a few minutes to talk about solar, he’ll happily give you twenty.

When homeowners start researching solar, many expect the hardest part to be choosing a system. For the Miller family in Richmond, the bigger challenge was knowing who to trust and what information actually mattered.

For the Thompson family in Western Virginia, going solar wasn’t about chasing trends or optimizing spreadsheets. It was about simplicity, predictability, and feeling comfortable with the decision.